CVS/PHARMACY · Digital Reposition
CVS/pharmacy is a staple of convenience for many Americans. They depend on CVS for daily needs and keeping their family healthy. However, CVS needed to adapt and grow as we continue to move towards a stronger reliance on e-commerce and mobile purchasing. CVS tasked us to reposition their dated digital experience. We updated the web experience in two separate ways. One option as a store front that presented the news and updates for CVS on the homepage, the other as a quick in to get you right where you need to go. We also created the CVS List app, which allows all family members to easily add items to a list, redeem coupons with just a swipe and order items to their door or pickup in store. We took a store already known for convenience and simplified it by making it easier to navigate and quicker to get you exactly what you need.