In 2018, I designed the Shop Small digital experience, a key part of the American Express initiative empowering small businesses. For their digital experience, we created an intuitive platform that provided business owners with tools, resources, and promotional assets to connect with their communities and stand out.
By prioritizing usability and engagement, the platform helped support local businesses, create jobs, and preserve the unique character of neighborhoods, thus reinforcing the message that thriving small businesses fuel thriving communities.
Team: Creative Direction: Jessie Harte | Design: Eric Leighton + Lauren Liberg | Copy: Eissa Bonamo