Stoli, an iconic spirits brand, embarked on a bold journey to reclaim its place in the competitive craft culture scene. Once a staple in the vodka industry, the brand sought a fresh, modern approach to drive awareness and engagement with a digitally savvy audience.
The project focused on a radical redesign of Stoli's digital platform, transforming it into a dynamic content hub that refreshes daily. This innovative approach celebrates everyday moments in sports, entertainment, pop culture, and social media, inviting users to toast life's standout moments with Stoli. By combining original, timely content with an engaging digital experience, the new platform redefines how a heritage brand connects with its audience in today’s ever-evolving cultural landscape.
Let’s toast life’s standout moments with The Vodka.
Team: Creative Direction: Tyler Forster | Design & Animation: Eric Leighton | Copy: Ian McAllister | Account Management: Martin Anderson | Project Management: Sarah Bernstein + Lauren Everett